The most important step is the planning phase. We reach an understanding of each client in order to thoroughly assess their objectives. We then devise a plan to meet those goals, including recommendations on creative strategies and tactics. We are committed to a program that coordinates messages and materials.
We begin the concept development process by defining the benefits, unique opportunities, and positioning of a product or service. After the careful crafting of a communications message, our job is to deliver it with attention-getting, results-driven creative. The delivery vehicle is selected based on several considerations including budget, target audience exposure, and duration of campaign.
We have developed ADDY® and IABC Gold Pen award-winning, results-proven creative for our work for clients such as Bank of New York Mortgage Company, Black Entertainment Television, Nashville Electric Service, Pitney Bowes, and the Race Relations Institute.
We recognize that advertising is only a component of an entire campaign and functions as a product- and image-building discipline that supports public relations and direct marketing efforts.